SEO is an abbreviation for “Search Engine Optimization”. At present, the recognition that “displaying at the top of the search result page = SEO” is widespread, so the term “SEO measures” is often heard.
- Creating relevant content that meets the needs of searchers
- Keyword / phrase research
- Increase the frequency of homepage updates
How does a search engine work?
Google has an automated program called a “crawler” that displays the collected information to searchers as “search results.” Crawlers visit a myriad of websites every day, collecting their data and keywords and storing them in a database
For example, search for ” brooms”. The information we enter into search engines is collated with a database of information collected by crawlers. And it will be reflected on the screen as a search result.
In order to be displayed at the top of the search results, you need to have the search engine consider the page to be a “good page”. In fact, this algorithm is said to be the secret to Google’s survival. This algorithm gives us the user experience of “searching on Google and getting the information you want right away.”
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And this algorithm has been updated several times. The criteria for judgment are changed each time. Websites that were once considered “good pages” are not always at the top of search results. In other words, in order to be displayed at the top of the search results, it is necessary to perform appropriate SEO according to the update of this algorithm.
Can this be applied to homepages?” In other words, I thought, “A homepage with a large number of citations (number of backlinks) can be judged as a good page.” For example, there was a way to create a blog and put a link on it. In addition, some companies specialize in increasing the number of backlinks because the work takes time. This is the so-called “black hat” technique.
Then, only the pages with a large number of backlinks are displayed at the top of the search results, and it is difficult to find the information that the user really wants. After that, Google changed the algorithm for a while, and the trader outsmarted it. The state of “cat and mouse” continued.
And finally, Google has penalized tampering with search results, from malicious to gray-zone.
If you are penalized, you will need to contact Google to request a cancellation. With this mechanism, the tricks of malicious vendors have been revealed one after another. And the current algorithm has been established. Now, have been said to be a collection of hundreds of algorithm, the current ( 2019 year 5 In May current), illegal using the link SEO will be a factor of the penalty.
In addition, Google since has published clear guidelines, in compliance with this Web be carried out such as the creation of a site, the penalty will not be imposed.
What is SEO that suits the current algorithm?
From the perspective of user needs (user’s search intent), the best approach is to increase the number of characters by inserting content on the horizontal and vertical axes. In order to earn a lot of characters, there are cases where interview articles were mass-produced but not evaluated by search engines at all. This shows the danger of pursuing the amount of characters without understanding the essence.
The bottom line is that the quality of the content is very important.